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It’s the SWAC, Jack! Catch JSU and BCU LIVE from Jackson on HBCU Go

Bethune-Cookman University and Jackson State University collide in a can’t-miss SWAC matchup full of athletic fireworks, tradition, and pure HBCU passion.  Both teams are looking to close out the regular season strong — Jackson State with a home-field statement win and Bethune-Cookman with a chance to shake up the conference standings.  

From sideline rivalries to band battles, this Saturday, November 15 promises the full HBCU sports fan experience — high energy, high stakes, and a whole lot of heart.

Network: TheGrio Cable Network & HBCUGO.tv

Location: Mississippi Veterans Memorial Stadium – 1410 W. Capitol St., Jackson, MS 39203

Time: 1 PM ET / 12 PM CT

Talent: Derrin Horton (Play-by-Play), Steve Wyche (Analyst), Nia Symone (Sideline Reporter)

Jackson State and Bethune-Cookman face off in a SWAC showdown with major pride on the line. A JSU loss, however, could shift the standings — leaving the door open for Alabama State to move into first place. With only one conference loss, Alabama State holds a critical head-to-head win over Bethune-Cookman that could prove decisive in the final week of play. The matchup is HUGE because the winner puts themselves in the best position to represent SWAC East in the SWAC Championship Game.

HOW TO WATCH

Fans can catch all the action on multiple platforms:

Streaming access via:

Don’t miss a moment of the energy, tradition, and excellence that defines HBCU football. For more information, visit hbcugo.tv

HBCU GO continues to set the standard for celebrating the rich culture and competition of HBCU sports. Click HERE for the complete 2025 Football Schedule. For more information, visit HBCUGO.tv or follow the streaming network on Facebook, Twitter, YouTube, and Instagram. Find out where to watch and download the FREE app at HBCUGO.tv/how to watch.

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