Urban One Board Names Michelle L. Rice Permanent General Manager for TV One

Urban One Board Names Michelle L. Rice Permanent General Manager for TV One

This just in, from our friends at TV One

Urban One CEO Alfred C. Liggins, has officially announced Michelle L. Rice as the permanent General Manager for TV One.

Urban One CEO Alfred C. Liggins, has officially announced that veteran television executive Michelle L. Rice has been named the permanent General Manager for TV One. Since July 2017 Rice has served in an interim capacity with full management oversight of the 14-year-old general entertainment network serving a diverse audience of adult Black viewers. Urban One, Inc., formerly Radio One, is the parent company of TV One.

Rice was one of the inaugural employees of TV One, hired as the Vice President, Distribution Strategy and Operations. She was later promoted to Senior Vice President and ultimately to Executive Vice President, Content Distribution and Marketing. In this position, Rice was responsible for approximately 50 percent of the network’s revenue and has successfully negotiated all of the network’s affiliate deals and increased its content distribution across all platforms. In her new role, Rice will continue to oversee and lead all business and creative aspects of the network in addition to managing the network’s major affiliate relationships.

“It gave me great joy to promote Michelle as the General Manager of the network she helped to build,” said Liggins. “Her work ethic, leadership skills and business acumen prove her readiness for this role. She has a passion for our audience and a vision to continue the growth of the network in this highly competitive landscape.”

Rice came to TV One with a wealth of progressive leadership experience in cable television spanning affiliate sales and marketing at BET, Comcast NBU Networks and iNDemand. She is a graduate of Temple University with a degree in Journalism and also holds a master’s degree in Communication Management from the University of Southern California. Additionally, Rice is an alumnus of Women in Cable and Telecommunications’ (WICT) Betsy Magness Leadership

Institute, WICT’s Senior Executive Summit program at Stanford University and the National Association for Multi-Ethnicity in Communications’ (NAMIC) Executive Leadership Development Program.

Launched in January 2004, TV One serves 59 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain and inform a diverse audience of adult black viewers. The network represents the best in black culture and entertainment with fan favorite shows Unsung, Rickey Smiley For Real, Fatal Attraction, and The NAACP Image Awards. In addition, TV One is the cable home of the blockbuster television drama Empire. TV One is a wholly-owned subsidiary of Urban One, Inc., formerly known as Radio One, Inc. (NASDAQ: UONE and UONEK, http://www.urban1.com), the largest African-American owned multi-media company primarily targeting Black and urban audiences.


TV ONE  announces plans to suspend daily production of award-winning morning news show ‘NewsOne Now’

TV ONE announces plans to suspend daily production of award-winning morning news show ‘NewsOne Now’

TV One has announced that after four years of award-winning programming and distinguished service to viewers as the only Black daily newscast on television, the network has decided to suspend the production of NewsOne Now as a daily morning news show.  The final live show is scheduled on Thursday, December 21, at 7 a.m. ET.

TV One premiered NewsOne Now in 2013, to provide a daily voice to Black America on important political and social issues impacting our community.  The foray into daily news was the idea of TV One CEO Alfred Liggins.

“Providing a platform for Black voices is in the DNA of our entire company,” said Liggins.  “As a Black-owned multi-media company, Urban One (parent company of TV One) engages Black America daily, not just on television, but radio and also online via NewsOne.com and on 77 digital platforms.  We know there is a void in mainstream media and we plan to continue to be an outlet for Black news. Roland Martin will be a part of that plan.”

TV One Interim General Manager Michelle L. Rice added, “We had to make a tough decision to suspend a show we all love.  Despite the best efforts of the many talented people who work on this amazing show day to day, NewsOne Now struggled to attract a wide audience. Like any other network, we had to make a difficult choice.”

The network invested in the production of NewsOne Now for the past four years. In an effort to save the program, adjustments were made to the format this quarter. Despite the network’s commitment and investment, NewsOne Now did not gain traction with advertisers and viewers.TV One is working to  restructure NewsOne Now in 2018 under a new format that will better serve its audience and advertisers.

Although some staff cuts resulted from the show’s suspension. Roland Martin, NewsOne Now Host and Managing Editor will continue to be heard across all Urban One platforms examining issues of importance to the Black community.  No other TV One staff will be impacted.

“I’d be remiss not to express my immense gratitude to Roland, executive producer Susan Henry, and the entire NewsOne Now production team for their fierce dedication and tireless commitment to representing journalistic excellence every day,” said Rice. “I’m extremely proud of all that we’ve accomplished together.”

“I am undoubtedly saddened by NewsOne Now ending daily production,” said Martin. “We set out to give America, specifically Black America, a show that spoke to our issues, concerns and unique perspective. And we did just that.”

Roland also shared appreciation for his staff, viewers and network, stating, “I am immensely proud of this staff, and thank you to TV One CEO Alfred Liggins for launching this show in 2013. I cannot express how humbling it has been to have African Americans of all ages show me their appreciation for our work.  I promise to ‘keep giving them hell,’ so stay tuned.”

The SMG Report