Beyoncé and adidas come together with a shared respect for and commitment to creativity, and the belief that through sport, we have the power to change lives –
– This unique relationship aligns both parties around a set of core principles including the importance of women in leadership, shared ownership, empowerment and collaboration –
– Beyoncé will be a creative partner for the brand, develop new signature footwear and apparel, as well as re-launch Ivy Park with adidas –
adidas and Beyoncé have announced a multi-layered partnership that will include inspiring and empowering the next generation of creators, driving positive change in the world through sport, and identifying new business opportunities.
“This is the partnership of a lifetime for me,” said Beyoncé. “adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
Beyoncé
Beyoncé and adidas are natural partners, both with a deep respect for and commitment to creativity, equity and creators. Neither ascribes to the typical stereotypes of athletes and what athleisure clothing and footwear should be, and instead, will bring to life a shared vision of inclusion that will forever alter the opportunities and landscape for all.
The partnership will result in the co-creation of exciting new products – from performance to lifestyle – and a unique purpose-driven program focused on empowering and enabling the next generation of athletes, creators and leaders. Meaningful and rich storytelling will be the foundation for both Beyoncé’s collection with adidas as well as the re-launch of her Ivy Park brand. This partnership respects Beyoncé’s ownership of her company which continues her journey as one of the first black women to be the sole owner of an athleisure brand.
“As the creator sports brand, adidas challenges the status quo and pushes the limits of creativity through its open source approach. Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators,” said Eric Liedtke, Executive Board Member – Global Brands, adidas
adidas is excited to welcome Beyoncé to the family!
Wilhelmina Models and JCPenney Team Up To Launch Shaquille O’Neal’s Big & Tall Model Search
Casting call events to be held in Atlanta, Los Angeles and Dallas to find the next big & tall models to join Wilhelmina’s “Titan” division
Wilhelmina Models is partnering with JCPenney and its big & tall style ambassador, Shaquille “Shaq” O’Neal, to launch “Shaquille O’Neal’s Big & Tall Model Search presented by JCPenney.” Through this unique collaboration of industry leaders, the nationwide model search addresses a growing need in the fashion industry for big & tall models. One-third of American men today identify as either big, tall or big and tall, representing ten percent of the U.S. menswear business.
“When I launched the Shaquille O’Neal XLG collection exclusively at JCPenney, it was a challenge to find big and tall guys to model for the campaign, so we asked our friends at Wilhelmina to hit the streets to find a few good men who are larger than life,” said O’Neal. “Through this exciting partnership with Wilhelmina and JCPenney, we’re hosting the biggest and tallest model search around to help big, sexy guys like me finally get the recognition they deserve.”
Shaquille O’Neal
Big and tall men can enter the contest and find more information, including size requirements, online at ShaqJCPModelSearch.com, now through April 28. Live casting call events will also be held in the following JCPenney store locations:
Atlanta: JCPenney at the South Point Shopping Center in McDonough, April 11 from 5 – 8 p.m. ET
Shaquille O’Neal will be making a personal appearance at this event to meet big and tall men interested in becoming the next Titan.
Los Angeles: JCPenney at the Glendale Galleria in Glendale, April 18 from 5 – 8 p.m. PT
Dallas: JCPenney at Stonebriar Centre in Frisco, April 25 from 5 – 8 p.m. CT
Winners from the Shaquille O’Neal Big & Tall Model Search will be signed to Wilhelmina’s “Titan” division of big and tall male models. The winners will also be featured alongside O’Neal in the JCPenney fall marketing campaign, wearing O’Neal’s namesake collection along with the retailer’s popular big & tall private brand, The Foundry Big & Tall Supply Co.
“We’re proud to partner with Shaquille O’Neal and JCPenney to provide more opportunities for big and tall models,” said Bill Wackermann, CEO of Wilhelmina Models. “Wilhelmina is founded on the philosophy that beauty comes in all shapes and sizes.”
About Wilhelmina International, Inc. (www.wilhelmina.com): Wilhelmina, and its other subsidiaries, is an international full-service fashion model and talent management service, specializing in the representation and management of leading models, celebrities, artists, photographers, athletes, and content creators. Established in 1967 by fashion model Wilhelmina Cooper, Wilhelmina is one of the oldest and largest fashion model management companies in the world. Wilhelmina, a publicly traded company, is headquartered in New York and, since its founding, has grown to include operations in Los Angeles, Miami, London and Chicago. Wilhelmina also owns Aperture, a talent and commercial agency located in New York and Los Angeles. For more information, please visit www.wilhelmina.com and follow @WilhelminaModels.
About JCPenney: J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home retailers, combines an expansive footprint of over 860 stores across the United States and Puerto Rico with a powerful e-commerce site, jcp.com, to deliver style and value for all hard-working American families. At every touchpoint, customers will discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company’s mission to help customers find what they love for less time, money and effort. For additional information, please visit jcp.com.
Actor Jay Hunter In Steven Land (PRNewsfoto/Steven Land Clothing)
Steven Land, the men’s fashion brand, launches its Spring Collection, Harlem Stories. The collection captures the spirit of Uptown’s rich fashion history. For decades, Harlem has set trends and influenced fashion globally. This seasons’ line took inspiration from the “Dapper Dan’s” and has something for both dress up and casual days. The marketing campaign features talented actor Jay Hunter from Max Payne, If Loving You Is Wrong and soon to be released Acrimony. “Hunter is the perfect fit to showcase the new fashion renaissance and tell the Steven Land, ‘Harlem Story.’ He is a former athlete, fitness buff, amazing actor and fashion enthusiast,” says Steven Landman.
Spring 2018 has raised the fashion bar for Steven Land. The fashion brand will highlight a new casual line as well as new shoe collection. The casual line focus is on colorful inspirations that can be worn daily. The shoe collection will also feature new styles and soft bottoms to compliment the casual side of Harlem Stories. The line will hit stores in early March and available on line at www.stevenland.com now.
The Steven Land line which has been mostly known for its’ fabulous shirts and ties has expanded its offering to include suits, shoes, socks, hats and watches. The pop-up concept store in Harlem is open 7 days from 10-8pm, complete with an in-store stylist and tailoring services. You can also find the entire line at www.stevenland.com.
Steven Landman came to America in 1986 from Israel and began selling ties for his brother at New York City flea markets. The marketplace was a haven for immigrants. It was a cornucopia of interesting individuals who brought with them their own unique cultures, backgrounds and styles. Landman interacted with them on a daily basis and developed an affinity for what the public liked regardless of gender, race or color. When Landman’s brother opened a New York haberdashery called “Tie One,” Landman became a buyer and a few years later he launched Steven Land.
