BLACK WOMAN-OWNED STARTUP LAUNCHES INNOVATIVE PRODUCT TO KEEP YOUR HAIR “NATURAL, BUT NOT NAPPY”
Alashee Naturals, a Black woman-owned startup brand that produces innovative natural hair care products, is pleased to announce the launch of the Natural, But Not Nappy Alashee Good Hair System – the latest addition to their new science and technology based selections of hair, skin and beauty care products. Diana Alashee Pitts, CEO and President of the company, says that it takes a Black woman to truly understand the hair needs of other Black women.
She comments, “What sets our new Alashee Good Hair System apart from all other hair care products is it’s revolutionary new way of conditioning natural, relaxed or difficult to manage hair or braids simply by using two gentle, specially formulated natural hair conditioners – applied one after the other to create a double coating of protection to block naps and kinks and to detangle hair.”
This is the first system of it’s kind to approach hair conditioning from this angle, and the 4 item system consists of Ultra Gentle Shampoo, double silky hair conditioners and a silky moisturizing chamomile gloss sealant. The new Alashee Good Hair System is designed to give women their softest, silkest, easiest to manage hair ever, and even to be totally natural – but totally NOT Nappy. The conditioning effects are temporary and are simply shampooed out. There is no more need to worry about lines of demarcation because women won’t need to relax or perm while using the system but is safe to use if you have a relaxer or perm or color on your hair and electric straightening combs, curling and flat irons are ok to use.
According their web site, getting this right became a passion and the company took a “no holds barred” approach to the science and R&D aspects of the project and not a moment too soon to give black women everywhere a much needed break from braids and other people’s hair.
So for a limited time only, the complete system is FREE with free shipping as part of their Special Introductory Promotion Celebration thru September 15, 2018, while supplies last so that as many people as possible can test the system, and then buy it.
For more details and/or to purchase the Natural, But Not Nappy Alashee Good Hair System, visit www.NaturalButNotNappy.com
Koils By Nature coming to a Target store near you on January 28th
Koils By Nature, a hair and skincare brand that blends the essence of beauty with the purest of nature, will now be available at select Target stores beginning Jan. 28.
“The natural hair care industry is extremely competitive, so we’re proud that we’re able to continue growing our footprint,” said Chief Executive Officer Pamela Booker. “While we’re currently in 600 beauty supply stores and customers can buy online, we’re excited to offer another, convenient way for them to get the products they love at their local Target store.”
Booker, a U.S. Army veteran and former network engineer, founded Koils by Nature in 2009. Discouraged by the lack of affordable, all-natural products for her hair, she created her own mixtures. She has steadily grown the brand from her basement to a thriving manufacturing facility. The Koils by Nature brand includes an array of conditioners, cleansers, butters, oil treatments, styling gels, accessories and recently added a line of men’s grooming products.
“We’ve been very intentional about our growth and our assortment of products. Nature is in our name, because we carefully select ingredients you can actually find in nature. It’s not just a tagline,” added Booker. “We are a vegan certified and cruelty-free company.”
As the natural hair care industry continues to boom, and experience rapid change, Koils by Nature’s approach reflects the desires of its customers. According to a recent Nielsen report, the number of Black women “going natural” is increasing and 46 percent of them use natural or organic beauty products often. This milestone by Koils by Nature is a testament to the brand’s high quality products and loyal fans.
“I love these products,” swoons one YouTuber about her recent purchase. Her video is one of many raving about the line, pointing to Koils by Nature’s commitment to keeping customers satisfied. Now, millions more women will have access to the moisture-rich cleansers, conditioners and styling products inspired by nature.
Across the U.S., 49 Target Stores will carry some of Koils by Nature’s most popular products including:
Moisturizing Shealoe Leave-In Conditioner: This herbal-infused creamy conditioner and detangler smooths the cuticle and removes knots, snarls and tangles.
Refreshing Anti-Dandruff Tea Tree Mint Cleanser: Its effect is all in the name. This sulfate-free foaming cleanser soothes, purifies and stimulates, while removing dandruff.
Herbal Curl Defining Gel: Whether flaunting a two-strand twist or smooth edges, this nourishing, alcohol-free gel provides excellent hold and soft, lustrous definition.
Ultra-Moisturizing CocoAloe Deep Conditioner: For those who color and/or apply heat to their hair, this conditioner helps retain moisture, prevent breakage all while adding luster, body and manageability.
To learn more about Koils by Nature or to check the availability at your local Target store, visit our store locator or www.KoilsByNature.com
