Terrence J Returns to Host and Serve as One of The Producers for the Red Carpet Live! Pre-Show, Joined by Special Correspondent Tanika Ray at 8 p.m. ET
Tai Beauchamp and Chris Spencer To Host Ford Backstage Pass
TV Oneis joining forces with a distinguished team of sponsors supporting the 49th NAACP Image Awards: Red Carpet Live! pre-show onMonday, Jan. 15 at 8.00 p.m. ET/7:00 p.m. CT.and the subsequent live telecast of the 49th NAACP Image Awards onTV Oneat 9 p.m. ET/ 8 p.m. CT. Sponsors include Ford Motor Company, AT&T, American Family Insurance, Black Radiance, Curls, Disney Pictures, McDonald’s, Walmart and Toyota.
“As we recognize black achievement on a day as auspicious as the Martin Luther King, Jr. holiday, TV One is proud to partner with a dynamic group of companies which understand the importance of representing the dream within their communities and across the nation,” says Rahsan-Rahsan Lindsay, TV One EVP of Ad Sales and Marketing.
For the fifth consecutive year, TV One is the television home for the nation’s oldest and largest civil rights organization’s award show, the 49th NAACP Image Awardshosted by Golden Globe-nominated actor Anthony Anderson.
Additionally, actor and TV personality Terrence J (Think Like A Man) will return to host and serve as one of the producers for the 1-hour live TV One Red Carpet Special with correspondent Tanika Ray (Extra) and chat with the stars as they grace the carpet at the Pasadena Civic Auditorium. The telecast will feature the latest, fully loaded Toyota Camry on the carpet. Toyota will also present the digital red carpet promotional category on HelloBeautiful.com. Following the arrivals, special guests will indulge on festive fair in the Walmart VIP Gold Room, complete with food, drinks and photographs to capture the occasion.
Ford Motor Company returns as the lead telecast sponsor to present the Backstage Pass, hosted by celebrity influencer Tai Beauchamp and comedian/actor/producer Chris Spencer. The in-show segments offer exclusive interviews with award presenters and winners throughout the night. Ford will also sponsor the Entertainer of the Year Award category, which boasts a tight field of nominees including Chadwick Boseman, Ava DuVernay, Bruno Mars, Issa Rae, Chance The Rapper and Jay-Z.
McDonald’s has signed on as sponsor of the newly created “Music Makes A Difference Honor,” which recognizes exceptional individuals whose work and foundations strive to create a force of development, change and inspiration in the lives of our communities. The recipient is to be announced. Also, McDonald’s will sponsor the digital music recording promotional category as featured on HelloBeautiful.com.
AT&T’s sponsorship of the Countdown Clock during the red carpet special will help build anticipation leading up to the live broadcast of the Awards show, while their support of the TV One after party with show participants, winners and other special guests will help continue the celebration after the last trophy is awarded.
American Family Insurance and Black Radiance Curls will sponsor the first-ever NAACP Image Awards Red Carpet Fan Zone, where 100 lucky fans can watch their favorite stars walk the red carpet as well as experience all the glitz and glamour of the celebrity arrivals. Disney Pictures will build excitement for their new films A Wrinkle In Time and Black Panther with exclusive content from the upcoming releases during the telecast. Beauty brand Black Radiance Curls will also sponsor activationson-site during the Red Carpet Live! pre-show.
TheNAACP Image Awards honors individuals or groups who promote social justice through creative endeavors and celebrates the accomplishments of people of color in the fields of television, music, literature and film. For the first time in its award show history, the public was invited to vote for their favorite nominees in 36 categories, which is certain to make for an even more meaningful win for this year’s honorees.
“For the first time in our history, voting for the 49th NAACP Image Awards was open to the public,” said Derrick Johnson, NAACP President and CEO. “Through our Hollywood Bureau, the NAACP fights for diversity and inclusivity in front of and behind the lens. Engaging the public in the selection of the Image Awards winners is a natural extension of that mission. I am thrilled but not surprised that more than a million individual votes were cast for nominees in 36 categories. We look forward to celebrating the winners they selected on January 15th.”
TV One will drive conversation around MLK Jr. Day and the 49th NAACP Image Awards by encouraging its social audience to share how they ‘REPRESENT’ Martin Luther King Jr.’s dream today. Nominees, celebrities, influencers, notable dignitaries and the social community will use the hash tag #RepresentTheDream to create an emotional and powerful campaign that will remind viewers of the power of “The Dream.” Viewers can find each thought-provoking #RepresentTheDream testimonial on www.TVOne.tv/ImageAwards or on Instagram during the Red Carpet Live! pre-show.
For all information and latest news, please visit the official 49th NAACP Image Awards website at http://www.naacpimageawards.net. Viewers can also join the conversation on TV One’s upcoming live telecast of the 49th NAACP Image Awards by visiting www.tvone.tv/imageawards and connecting via social media on Twitter, Instagram and Facebook (@tvonetv) using the hash tags #ImageAwards and#RepresentTheDream.
About NAACP Founded in 1909, the NAACP is the nation’s oldest and largest nonpartisan civil rights organization. Its members throughout the United States and the world are the premier advocates for civil rights in their communities. Read more about the NAACP’s work and our six “Game Changer” issue areas at NAACP.org.
About TV One Launched in January 2004, TV One serves 59 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain and inform a diverse audience of adult black viewers. The network represents the best in black culture and entertainment with fan favorite shows Unsung, Rickey Smiley For Real, Fatal Attraction, and The NAACP Image Awards. In addition, TV One is the cable home of blockbuster drama Empire. In December 2008, the company launched TV OneHigh Def, which now serves 14 million households. TV One is solely owned by Urban One, Inc., formerly known as Radio One, Inc. [NASDAQ: UONE and UONEK, www.urban1.com], the largest African-American owned multi-media company primarily targeting Black and urban audiences.
Viola Davis, Jon Hamm, Kristen Wiig, Ed Helms, Zach Galifianakis, Dierks Bentley, Matt Bomer, Dave Franco, Sonequa Martin-Green, Rob Riggle, Tony Hale, Terry Crews, Mel B and Bree Turner Join Previously Announced Lineup
One-Hour Fundraising Event to Air on more than 60 Broadcast and Cable Networks and Streaming Channels in U.S. and Canada
The lineup of celebrities participating in Stand Up To Cancer’s fifth biennial telecast on Friday, Sept. 9 (8:00-9:00 PM ET/PT / 7:00 PM CT), got longer today with the addition of Viola Davis, Jon Hamm, Kristen Wiig, Ed Helms, Zach Galifianakis, Matt Bomer, Dave Franco, Sonequa Martin-Green, Rob Riggle, Tony Hale, Terry Crews, Mel B andBree Turner.
They join an already impressive list of stars committed to the hour-long show, including Ben Affleck, Matthew McConaughey, Emma Stone, Anna Kendrick, Josh Gad, Niecy Nash, Eric Stonestreet, Alison Sweeney,Ken Jeong, Marcia Cross, Greg Grunberg, Danielle Campbell, Charlie Wilson, Brittany Danieland SU2C co-founder Katie Couric, with special musical performances by celebrated recording artists Celine Dionand Dierks Bentley, who will join Keith Urbanand Little Big Town.
Some of the newly announced stars will have an opportunity to interact with the public, via the SU2C phone bank and across social media. Additionally, SU2C is harnessing its digital presence by rallying the public through its #reasons2standup campaign. Leading up to and on the night of the telecast, Stand Up To Cancer is encouraging its supporters to share the reasons they have been moved to join in the fight against cancer by sharing photos and videos on social media with the hashtag #reasons2standup
Bradley Cooper, Academy Award-nominated actor and founder of the Bradley Charles Cooper Foundation, will executive-produce the broadcast alongside renowned live event producers Done + Dusted, in collaboration with Stand Up To Cancer’s production team. Stand Up To Cancer (SU2C) is a program of the Entertainment Industry Foundation (EIF).
“It’s truly inspiring to see so many people come together for this cause,” says Katie Couric, Co-Founder of SU2C and Yahoo! Global News Anchor. “We have a great show lined up this year and are grateful to the amazing individuals taking time out of their schedules to participate. It will be a fantastic opportunity for people to learn about some of the incredible new breakthroughs in cancer research and treatment that are giving real hope to many patients and their loved ones.”
The telecast will broadcast live from The Music Center’s Walt Disney Concert Hall in downtown Los Angeles. ABC, CBS, FOX and NBC, along with American Forces Network, ASPiRE, AUDIENCE Network, Bloomberg TV, Bravo, Comedy Central, Discovery Life, E! Entertainment, EPIX, ESPNEWS, FM, FS2, Fusion, FXM, Great American Country, HBO, HLN, ION Television, LMN, Logo, MLB Network, National Geographic, Pivot, RLTV, SHOWTIME, Smithsonian Channel, STARZ, STARZ ENCORE, TBS, Tr3s, VH1and WGN America are donating one hour of simultaneous commercial-free primetime for the telecast. For the first time, there will be a Spanish version of the Stand Up To Cancer telecast airing nationally on Galavision,HBO Latino,STARZ ENCORE ESPAÑOL and Univision Deportes, and locally on Univision Puerto Rico. In addition, the show will stream live on SU2C’sFacebook page, Yahoo, SU2C’s YouTube page, MLB.com and in Spanish on Univision.com.USA Network will air the Stand Up To Cancer telecast on Friday, Sept. 9 at11:00 PM- 12:00 AM ET/PT / 10:00 PM CT. The entire telecast will also become available to stream on Hulubeginning Saturday, Sept. 10.
The first four SU2C telecasts took place on Sept. 5, 2008, Sept. 10, 2010, Sept. 7, 2012, and Sept. 5, 2014, and were made available to more than 190 countries. The first Canadian-inclusive SU2C telecast aired in 2014, and this year’s show will again air across all four major English-language Canadian broadcasters: CBC, City,CTV and Global. Additionally, Canadian services AMI, Bloomberg TV Canada, Blue Ant Media, CHCH, CHEK, Fight Network, Hollywood Suite, Joytv, NTV and TLN Television will also air the telecast, the show will stream live on Yahoo Canada and it will be available on-demand on shomi and Telus Optik TV in Canada.
To date, more than $370 million has been pledged to support SU2C’s innovative model of collaborative cancer research. Since launching in 2008, Stand Up To Cancer has brought together more than 1,200 of the best and the brightest research scientists from 144 leading institutions in seven countries to fund 19 “Dream Teams,” and six translational research teams; as well as 36 early-career, innovative scientists carrying out high-risk, potentially high-reward projects. The research is aimed at ending cancer’s reign as a leading cause of death worldwide. SU2C-funded researchers have planned, launched or completed more than 160 clinical trials involving more than 9,000 patients. Work by SU2C-supported researchers has led to FDA approval of two treatments.
The American Association for Cancer Research (AACR), the world’s first and largest professional organization dedicated to advancing cancer research, is the official Scientific Partner of Stand Up To Cancer. In the United States, AACR is responsible for administering the grants and providing scientific oversight in conjunction with the SU2C Scientific Advisory Committee (SAC).
As SU2C’s founding donor, Major League Baseball has provided both financial support and countless opportunities to build the Stand Up To Cancer grassroots movement by encouraging fans worldwide to get involved. In addition to MLB, SU2C’s “Visionary” donors include Bristol-Myers Squibb Company; Cancer Treatment Centers of America; Genentech, a member of the Roche Group; MasterCard; and The Sidney Kimmel Foundation. Major donors and collaborators include American Airlines, American Cancer Society, CVS Health, Fifth Third Bank, The Lustgarten Foundation for Pancreatic Cancer Research, Merck and Rally Health. Other key supporters and collaborators include Cancer Research Institute, Cancer Research UK, Dutch Cancer Society, Farrah Fawcett Foundation, The Laura Ziskin Family Trust, Lilly Oncology, Melanoma Research Alliance, National Ovarian Cancer Coalition, Ovarian Cancer Research Fund Alliance, The Parker Foundation, Prostate Cancer Foundation, St. Baldrick’s Foundation and Van Andel Research Institute.
Collaborators providing multi-year support for SU2C Canada research through the inaugural Stand Up To Cancer Canada Initiative include: Canadian Breast Cancer Foundation (CBCF), with support from CIBC; Canadian Institutes of Health Research; Cancer Stem Cell Consortium; Genome Canada; and the Ontario Institute for Cancer Research. AstraZeneca Canada and MasterCard are the first corporate supporters of SU2CCanada.
ABOUT STAND UP TO CANCER Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources. This program engages the public in supporting a new, collaborative model of cancer research that is increasing awareness about cancer prevention as well as the progress being made in the fight against the disease. As SU2C’s scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.
Current members of the SU2C Council of Founders and Advisors (CFA) include Katie Couric, Sherry Lansing,Kathleen Lobb, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, and Ellen Ziffren. All current members of the CFA were co-producers of the 2012 televised special. The late co-founder Laura Ziskinexecutive produced both the Sept. 5, 2008, and Sept. 10, 2010, broadcasts. SU2C was formally launched onMay 27, 2008. Sung Poblete, Ph.D., R.N., has served as SU2C’s president and CEO since 2011.
ABOUT THE ENTERTAINMENT INDUSTRY FOUNDATION Founded in 1942, the Entertainment Industry Foundation (EIF) is a multifaceted organization that occupies a unique place in the world of philanthropy. By mobilizing and leveraging the powerful voice and creative talents of the entertainment industry, as well as cultivating the support of organizations (public and private) and philanthropists committed to social responsibility, EIF builds awareness and raises funds, developing and enhancing programs on the local, national and global level that facilitate positive social change. For more information, visit www.eifoundation.org.
ABOUT THE AMERICAN ASSOCIATION FOR CANCER RESEARCH Founded in 1907, the American Association for Cancer Research (AACR) is the world’s first and largest professional organization dedicated to advancing cancer research and its mission to prevent and cure cancer. AACR membership includes more than 36,000 laboratory, translational, and clinical researchers; population scientists; other health care professionals; and cancer advocates in more than 107 countries and territories around the world; over 30 percent of members live outside the United States and Canada. The AACR convenes more than 20 conferences and educational workshops every year, the largest of which is the AACR Annual Meeting with nearly 19,500 attendees in 2016. The AACR publishes eight peer-reviewed scientific journals and a magazine for cancer survivors, patients, and their caregivers and funds meritorious research directly as well as in cooperation with numerous cancer organizations. As the Scientific Partner of SU2C, the AACR provides expert peer review, grants administration, and scientific oversight of team science and individual grants. For more information about the AACR, visit www.AACR.org.
TV One is joining forces with a distinguished team of sponsors supporting the 49th NAACP Image Awards: Red Carpet Live! pre-show onMonday, Jan. 15 at 8.00 p.m. ET/7:00 p.m. CT. and the subsequent live telecast of the 49th NAACP Image Awards on TV One at 9 p.m. ET/ 8 p.m. CT. Sponsors include Ford Motor Company, AT&T, American Family Insurance, Black Radiance, Curls, Disney Pictures, McDonald’s, Walmart and Toyota.
