Has the gospel music industry abandoned its ‘roots’?

Has the gospel music industry abandoned its ‘roots’?

I’ve been wrestling with this for a few years and I want some of you in the music industry to try and help me out, here. Maybe this isn’t the forum and direct to whichever/wherever it happens to be…Roots Gospel music is banjos and fiddles?!? The Recording Academy created the Roots Gospel category to: “provide a category for traditional Southern gospel and other “roots” gospel albums as both a protector of the heritage of this music and an acknowledgement of the growing interest and support of these genres.”

The parameters for nomination consideration are straight forward which easily explains why black traditional gospel artists have almost never been considered: 
For albums containing at least 51% playing time of newly recorded, vocal, traditional/roots gospel music, including country, Southern gospel, bluegrass, and Americana recordings.

The rub seems to be access to the music. If traditional black gospel music isn’t on the airwaves, most people don’t even know it’s available. But what about black quartets that travel and sell hard copies of their cd’s each weekend? Is it an accounting issue? Does the gospel community seem interested in helping artists thrive? Should artists expect more from GMWA and SAGMA or are they on their own? 

Since its inception in 2015, past winners include: The Fairfield Four (a legendary black quartet), Joey + Rory and Reba McEntire. The gospel music community seems disinterested in the preservation of its roots in its quest to increase its foothold in the mainstream marketplace. Meanwhile, traditional artists not named Pastor Shirley Caesar or Bishop Rance Allen (two artists beloved artists) sometimes struggle to remain visible in this new industry. The sound of the church choir has also been replaced by smaller ensembles and “praise and worship” artists who sometimes change their sound and group composition in hopes of recording deals and radio airplay. 

I’m not sure how the gospel community solves this problem. I can’t even guarantee that as a whole, the industry is concerned with engaging The Recording Academy about it or increasing awareness within the gospel community. In the meantime and for another year, the Roots Gospel Category is not reflective of its roots. 

Read about gospel music’s roots in Bob Marovich’s “A City Called Heaven”

This year’s nominees in the Roots Gospel Category are: 

 Unexpected
      Jason Crabb

 Clear Skies
      Ernie Haase & Signature Sound

• Favorites: Revisited By Request
      The Isaacs

• Still Standing
      The Martins

• Love Love Love
      Gordon Mote

Exactly which ‘roots’ are we talking about, here?!? I mean because Thomas A. Dorsey was a blues musician before he changed his tune to what is now known as gospel so, I have three questions:

1) Why is roots gospel being defined as roots, Americana and Southern Gospel which are not a form of gospel music. Those genres closely resemble country music. 
2) Why don’t we see any black quartet/traditional gospel groups in the category?
3) Are the Blind Boys of Alabama the only black gospel quartet the Academy considers in this category? What are we missing?

It needs to be said, the GRAMMY Awards and the Recording Academy are not the Stellar Awards or SAGMA. They have very different criteria, respectively. However, are we at an impasse when we seek to define what roots gospel music is? Apparently, Roots gospel music is not traditional gospel music or “Quartet” music. 

Isn’t “Roots Gospel Music” the kind of music, Melvin Williams has been recording the last few years and two albums?!? He’s got a whole documentary about it. But the banjos and fiddles are at it again in the ROOTS Gospel Category. Don’t use the excuse about “it’s on the artist and their team.” It is, but this is where the gospel industry continuously comes up short! Another instance of suburban sprawl…while the industry went chasing a ‘mainstream’ sound and discounted a real connection with listeners in the church, we don’t even have consideration in the most basic category, AGAIN!

Recording Academy™ Announces Official Marketing Partners For 60th Annual GRAMMY Awards®

Recording Academy™ Announces Official Marketing Partners For 60th Annual GRAMMY Awards®

SOME OF THE WORLD’S BIGGEST BRANDS PARTNER WITH THE ACADEMY TO CELEBRATE MUSIC’S BIGGEST NIGHT® AND EVENTS FOR MUSIC’S BIGGEST WEEK

The Recording Academy™ proudly announced its official marketing partners for this year’s 60th Annual GRAMMY Awards®. Absolut, Aflac, Apple Music, Bulova, Delta Air Lines, Hilton, IBM, JBL by HARMAN, Mastercard, Snapchat, Target, Time Inc., Uber, and Westwood One are all supporters of this year’s GRAMMY Awards, as well as events throughout GRAMMY® Week. The music industry’s marquis event takes place live on Sunday, Jan. 28, at Madison Square Garden in New York City and will be broadcast in high-definition TV and 5.1 surround sound on the CBS Television Network at7:30 p.m. ET/4:30 p.m. For comprehensive coverage of the show, visit GRAMMY.com and CBS.com. For breaking news and behind-the-scenes content, visit the Recording Academy’s social networks on Twitter, Facebook, and Instagram.

“Today’s real-time marketplace demands sophisticated marketing efforts to more deeply connect with fans everywhere,” said Evan Greene, Chief Marketing Officer of the Recording Academy. “We are honored to be aligned with some of the most impressive, category-leading brands on the planet, and we look forward to innovating with them to deliver programs that get noticed and break through.”

For more information on official GRAMMY partners, please go to:  www.absolut.com,www.aflac.comwww.applemusic.comwww.bulova.comwww.delta.comwww.hilton.com,www.ibm.comwww.jbl.comwww.mastercard.comwww.snapchat.comwww.target.com,www.timeinc.comwww.uber.comwww.westwoodone.com

ABOUT THE RECORDING ACADEMY
The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music’s history while investing in its future through the GRAMMY Museum®, advocates on behalf of music creators, supports music people in times of need through MusiCares®, and celebrates artistic excellence through the GRAMMY Awards—music’s only peer-recognized accolade and highest achievement. As the world’s leading society of music professionals, we work year-round to foster a more inspiring world for creators.

For more information about the Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @RecordingAcad on Twitter, “like” Recording Academy onFacebook, and join the Recording Academy’s social communities on InstagramTumblr, andYouTube.

 

The SMG Report