Bottles of Darjean Jones Wines, a Black-owned, award-winning wine brand, will make special scene appearances for enjoyment by the movie’s characters.
Wines by Darjean Jones Wines, a small boutique wine company owned and operated by a Magnolia, Texas scientist, Dr. Dawna Darjean Jones, are set to appear in the new Tyler Perry Movie, Nobody’s Fool (2018), which will be released on Friday, November 2.
Nobody’s Fool stars Tiffany Haddish who is just released from prison and reunites with her sister (Tika Sumpter) only to find the man her sister has been dating online may not be what he seems. Bottles of Darjean Jones Wines can be seen in scenes of the movie as the wine of choice for its characters. The brand’s inclusion is part of a continuing trend by movie producers to include wine as part of its characters’ lifestyles, further making them relatable to audiences.
The placement of Darjean Jones Wines in “Nobody’s Fool” demonstrates yet another commitment by Tyler Perry to support the creativity of African-Americans and Black-owned businesses. As an award-winning wine brand, the placement is an important step in building more awareness about black-owned wine companies, like Darjean Jones Wines, in the U.S. and abroad which is currently less than 10%.
“I’m honored that Darjean Jones Wines appears in Tyler Perry’s Nobody’s Fool. I identified deeply with the determination of the strong, female executive character,” said Jones, who received her bachelor’s degree in plant science from Southern University and is the second Black woman to receive a doctorate degree in plant pathology from the University of California, Davis.
Darjean Jones Wines has received more than two dozen awards, including gold medals at the 2018 San Francisco Chronicle Wine Competition. Since launching in 2010, the company’s portfolio has grown to include a Russian River Valley Viognier, a Sonoma Coast Chardonnay, Pathologiē a Proprietary Red, a Napa Valley Cabernet Franc and a Napa Valley Merlot. This year, Jones introduced her latest addition, a 2017 Rosé of Tempranillo. “I’ve poured so much of myself into my wines that success is the only option. I hope people truly experience ‘joie de vivre’ – joy of living when they open our bottles,” said Jones.
As the movie hits theaters next month, audiences are encouraged to experience Darjean Jones Wines for themselves by attending a special event on Saturday, November 3 at the Star Cinema Grill. Jones will host a private movie screening that will include dinner and a glass of her rosé which is featured in the movie. Tickets are $60 and available on Eventbrite (Look for Darjean Jones Wines in Houston, TX). A portfolio selection will also be served on November 7 at the James Beard House in New York City for the event, “Savoring Jamaica.”
Darjean Jones Wines are available online at www.darjeanjoneswines.com, as well as through the distributor Delectatio. Jones is also available for interviews to share upcoming food and wine pairings for the holidays as well as talk about wine trends by contacting Di’Nia Campbell at 510-922-9702 x 102 or email@example.com.
About Darjean Jones Wines
Darjean Jones Wines is a small, family-owned winery specializing in hand-crafted wines from select vineyards in California’s most acclaimed growing regions. Managed from the owner’s home in Magnolia, Texas, Darjean Jones Wines produces award-winning wines that are spirited, adventurous and possess a magnetism that will seduce wine lovers. Their boutique wines are produced in small lots with epic intention… “joie de vivre,” (joy of living). Darjean Jones Wines are available through their distributor, Delectatio and online wine store. Learn more at www.darjeanjoneswines.com and follow @darjeanjoneswines on Facebook, Twitter and Instagram.