A Certified Registered Nurse Anesthetist from Frierson, LA and a Professor from Cameron, TX invent a device that will revolutionize the hair extension industry.
Necessity is often called the mother of invention. This is particularly true for Texas native, A’Mera Frieman, and Louisiana native, Angela Smith. Personal experience in the removal of sewn-in-hair extensions led this talented duo onto the path of discovery. What they found was an innovative approach to the removal of hair extensions. The Takedown Tool-E™, which was developed for hair professionals and everyday consumers, is taking the hair extension industry by storm.
During the painstaking process of removing her own extensions, Frieman encountered a nature show featuring hawks. The curvature, sharpness and dynamic use of the hawk’s beak immediately became the inspiration for the TakeDown Tool-E™. The device combines the three traditional hair extension removal tools – comb, razor, and scissors. Compared to the alternate methods, the unique design of the Tool-E’s patented C-Shaped Cutting Curve significantly increases safety and efficiency in the extension removal process. The easy to use device is guaranteed to not only save time for the consumer, but also reduce the overall cost of extension removal. With less time spent on the extension removal process, an increase in profitability is projected for stylists and salon owners.
Frieman and Smith combined their knowledge and business acumen to bring the Takedown Tool-E™ to market with a new business endeavor– Friedom Innovation LLC. Friedom Innovation is a collective innovation firm that was created to breathe life into ideas that facilitate efficiency, convenience, and safety for consumers and professionals in the beauty industry.
Frieman and Smith have pre-launched the Takedown Tool-E™ on the crowdfunding platform Kickstarter, offering up to a 40% off discount of the retail price. To order the innovative and efficient Takedown Tool-E™, the Kickstarter campaign can be found at https://www.kickstarter.com/projects/1543700549/takedown-tool-e?ref=5k2iam.
Hair Guru and Celebrity Hair Stylist, Naturally Isis Joins Friedom Innovation as the Startup Firm’s New Brand Ambassador
In the booming age of social media, self-image is at an all time high and for women, hair is the defining element. Undeniably, the increasing popularity and demand for human hair extensions is consistent with growing trends in social media and celebrity culture. While innovative techniques in the installation of hair extensions continue to evolve, the sew-in method is still considered the “gold-standard”. Friedom Innovation’s Takedown Tool-E™ provides the first innovative device designed specifically for the removal of sew-in hair extensions.
Natural hair expert and educator, Naturally Isis, is the new Brand Ambassador for the Takedown Tool-E™. As a national hair guru, educator, and advocate, Isis Brantley aka Naturally Isis, has been the consistent voice of the natural hair community. Taking the lead in the fight to change anti-braiding regulations for the state of Texas, Naturally Isis was instrumental in the nearly 20 year battle to protect the rights of natural hair stylists. In 2007, Naturally Isis became the first recognized natural hair expert in the state of Texas. In her expertise, Naturally Isis recognized the gap between the many methods of extension installation and the lack of safe methods in the removal process… until now. Friedom Innovation’s Takedown Tool-E™ bridges the gap between the installation and removal of sew-in hair extensions, providing increased safety and efficiency for the consumer and stylist. No one knows this better than Naturally Isis and her decision to fully endorse the Takedown Tool-E™ speaks volumes.
The Takedown Tool-E™ combines the three traditional hair extension removal tools – comb, razor, and scissors. Compared to the alternate methods, the unique design of the Takedown Tool-E’s™patented C-Shaped Cutting Curve significantly increases safety and efficiency in the extension removal process. The easy to use device is guaranteed to not only save time for the consumer and salon professionals, but also reduce the potential damage to the consumer’s natural hair.
Friedom Innovation has pre-launched the Takedown Tool-E™ on the crowdfunding platform Kickstarter, offering up 50% off of the retail price. A full launch of the Tool-E™ is scheduled to begin in March with online availability at friedominnovation.com, Amazon.com, Alibaba.com., with Walmart.com in early May.
