Black Homebuyers Could Afford 55 Percent of U.S. Homes for Sale in 2017

Buyers overall could afford 74 percent of available homes last year

– The gap between black and white homeownership rates has not significantly changed for more than 100 years.

– Asian homebuyers had the most buying power, and could afford a home worth $155,000 more than the typical U.S. buyer.

– Portland, Ore., and Minneapolis had the biggest gaps between the share of homes a median black homebuyer and median homebuyer overall could afford.

When it comes to buying a home, black homebuyers are at a distinct disadvantage compared with other racial groups.

A homebuyer making the median black household income ($39,466) could afford 55.3 percent of the homes listed for sale in 2017 without paying more than 30 percent of their income on housing, according to a new Zillow® analysis. However, a buyer earning the median U.S. income ($58,978) could afford to buy 74.2 percent of available homes last year. In all but three of the 35 largest U.S. housing markets, black buyers had less purchasing power relative to white, Asian and Hispanic buyers. In six markets, they could afford less than a quarter of homes for sale.

Portland, Ore., and Minneapolis had the biggest gaps between the percent of homes a black homebuyer could afford compared with the median buyer in those areas. In Portland, black buyers could afford 15.5 percent of homes listed last year, compared with 68.1 percent for all homebuyers. Black homebuyers in Minneapolis could afford to buy 43.0 percent of available homes, while 88.6 percent of homes were affordable to the median buyer.

Homeownership helps significantly in building wealth, and more than half the overall wealth of American households is held in their primary residence. Black and Hispanic homeowners rely on their homes for wealth more than white homeowners doi. However, despite years of policy efforts, the disparity in homeownership rates between black and white Americans has remained roughly the same since 1900.

“The divide between black and white Americans has proven stubbornly persistent across the long arc of American history, visible in incomes, accumulated wealth and homeownership,” said Zillow Senior Economist Aaron Terrazas. “Greater wealth eases the path to homeownership, and the relationship becomes self-reinforcing: Homeowners have greater access to financial wealth that, in turn, makes it easier to become and remain homeowners. Distinct racial and ethnic gaps in homeownership exist nationwide, which could have long-lasting implications for future generations.”

Like buyers earning the median black income, Hispanic buyers could afford a smaller percent of homes for sale than the typical buyer overall. The gap between what a Hispanic buyer could afford and what a median buyer could afford was narrower than the gulf between black homebuyers and median homebuyers. A buyer earning the median Hispanic income could buy 64.9 percent of homes listed in 2017, and could afford the largest share of homes in Pittsburgh (88.5 percent).

Asian buyers had the most buying power last year. Someone with the median Asian household income could afford to buy 85.2 percent of U.S. homes that were for sale in 2017. White homebuyers could afford 77.6 percent of homes.

Metropolitan Area

Share Of Affordable Listings in 2017 – All Homebuyers

Share Of Affordable Listings in 2017 – Black Homebuyers

Share Of Affordable Listings in 2017 – White Homebuyers

Share Of Affordable Listings in 2017 – Hispanic Homebuyers

Share Of Affordable Listings in 2017- Asian Homebuyers

United States

74.2%

55.3%

77.6%

64.9%

85.2%

New York / Northern New Jersey

51.8%

32.9%

62.7%

30.6%

58.7%

Los Angeles-Long Beach-Anaheim, CA

25.2%

11.2%

41.2%

15.3%

34.3%

Chicago, IL

80.9%

53.1%

86.8%

71.6%

89.0%

Dallas-Fort Worth, TX

78.5%

57.7%

87.4%

61.0%

90.4%

Philadelphia, PA

82.8%

59.5%

88.4%

60.6%

87.2%

Houston, TX

80.2%

65.4%

89.7%

64.3%

90.8%

Washington, DC

77.5%

59.7%

85.6%

60.8%

80.8%

Miami-Fort Lauderdale, FL

47.2%

35.9%

59.7%

42.1%

62.0%

Atlanta, GA

80.9%

67.9%

88.1%

70.5%

89.5%

Boston, MA

66.8%

30.6%

72.2%

27.9%

72.0%

San Francisco, CA

42.6%

5.3%

53.3%

21.5%

48.1%

Detroit, MI

83.2%

59.8%

87.7%

78.4%

94.3%

Riverside, CA

64.5%

48.6%

72.8%

56.3%

82.5%

Phoenix, AZ

76.9%

58.1%

81.2%

63.8%

85.6%

Seattle, WA

66.0%

32.0%

68.9%

47.5%

73.9%

Minneapolis-St Paul, MN

88.6%

43.0%

90.8%

72.0%

88.6%

San Diego, CA

37.5%

18.6%

48.7%

18.6%

49.8%

St. Louis, MO

90.7%

73.1%

92.5%

86.5%

93.0%

Tampa, FL

80.7%

68.9%

83.2%

70.2%

90.4%

Baltimore, MD

85.4%

68.2%

89.6%

81.7%

91.5%

Denver, CO

69.5%

36.9%

77.0%

41.3%

69.5%

Pittsburgh, PA

88.8%

68.0%

90.0%

88.5%

94.9%

Portland, OR

68.1%

15.5%

71.4%

43.8%

77.9%

Charlotte, NC

79.1%

59.8%

84.6%

61.9%

91.9%

Sacramento, CA

59.2%

21.4%

68.7%

38.6%

65.8%

San Antonio, TX

80.8%

71.2%

90.5%

71.3%

90.2%

Orlando, FL

76.8%

52.6%

84.8%

64.2%

90.8%

Cincinnati, OH

89.2%

63.4%

90.6%

83.8%

95.7%

Cleveland, OH

89.5%

66.9%

93.1%

82.6%

97.7%

Kansas City, MO

89.3%

66.1%

91.8%

77.7%

92.0%

Las Vegas, NV

76.3%

48.5%

82.6%

65.2%

85.1%

Columbus, OH

89.2%

66.5%

91.0%

75.3%

92.7%

Indianapolis, IN

87.8%

64.0%

90.8%

69.5%

91.0%

San Jose, CA

33.6%

9.9%

41.7%

11.9%

46.1%

Austin, TX

75.5%

53.0%

81.3%

61.5%

84.6%

About Zillow:
Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. In addition, Zillow operates an industry-leading economics and analytics bureau led by Zillow’s Chief Economist Dr. Svenja Gudell. Dr. Gudell and her team of economists and data analysts produce extensive housing data and research covering more than 450 markets at Zillow Real Estate Research. Zillow also sponsors the quarterly Zillow Home Price Expectations Survey, which asks more than 100 leading economists, real estate experts and investment and market strategists to predict the path of the Zillow Home Value Index over the next five years. Launched in 2006, Zillow is owned and operated by Zillow Group, Inc. (NASDAQ:Z and ZG), and headquartered in Seattle.

Zillow is a registered trademark of Zillow, Inc.

Blood Is Thicker Than Water When It Comes To Music; New Research Reveals It’s Kids Who Influence Parents’ Music Taste

Blood Is Thicker Than Water When It Comes To Music; New Research Reveals It’s Kids Who Influence Parents’ Music Taste

Deezer Celebrates Launch of Family Offer in the U.S. with National Study That Highlights Connections Between Music, Family and Favorite Songs Spanning All Generations

Will Ferrell and Stranger Things’ influence Millennial music tastes, according to Deezer (PRNewsfoto/Deezer)

Today Deezer, the world’s most diverse, dynamic and personal global music streaming company, launched its first-ever Family offer in the United States. A shared music plan that provides access for up to six family members to the full Deezer Premium+ plan, at a cost of $14.99 per month, Deezer Family offers unlimited access to more than 43 million tracks on multiple devices at the same time.

In conjunction with the launch of Deezer Family, the streaming platform released findings from research which explores the connection of music tastes and discovery habits between generations. The results, from 2,000 respondents, revealed that, while family members of all ages shared many of the same habits, there were a few notable differences and surprises.

Consistent with the results, Deezer Family offers members the ability to keep their music tastes from tainting one another’s personalization within Deezer, by keeping their own personal soundtrack – a feature known as Flow – but also by offering them a Family Mix to share with one another.

Talkin’ ‘Bout My Generation
The increase in streaming use and new technologies have evolved the way different generations discover and engage with new music, primarily among the younger generation. In fact, 40% of Millennials said they discover music today through streaming apps, the internet or social media, although only 15% of Baby Boomers said they discover music this way.  And while nearly 75% of Gen Y’ers said they discovered music as a child through radio, Millennials discover through the internet and by watching TV and films – more than any other age group.

We Are Family
Family has a huge impact when it comes to music discovery and influence, with 23% of Millennials saying their sibling(s) impact which artists they like and dislike and nearly 20% of Gen Y gives credit to their children for that honor. When surveyed, a surprising 48% of people showed loyalty to their clan and said nobody in their family has bad taste in music – talk about “We are family!”

Stop, Hey, What’s That Sound?
When surveying across generations, Deezer found music has the power to bring family members of all ages together, while its Family Plan aims to have the same effect. Many share the same favorite songs, with Millennials showcasing knowledge for both the classic and new remixes of songs from pop culture, while the use of music streaming and their family upbringing has helped refine their overall tastes:

  • Regardless of how emotional Sean Combs’ tribute to Notorious B.I.G., “I’ll Be Missing You,” is, The Police’s original tune is more well-known amongst Gen Y, with 81% associating them with the song. However, 31% of Millennials think of Puffy when they listen to it.
  • Of those who are familiar with Por Ti Volare, by Italian opera singer Andrea Bocelli, over 30% of Millennials credit films, such as Step Brothers and Blades of Glory, for turning them onto it.
  • When asked who released “Make You Feel My Love,” 19% of Millennials answered Adele, while 36% Gen Y correctly identified Bob Dylan as the original artist behind the 1997 hit remix. As a whole, 35% of all respondents thought Garth Brooks was the correct artist.
  • When asked which singer they most associate with “I Will Always Love You,” 74% identified Whitney Houston, with only 19% identifying the true angel behind the tune, Dolly Parton.

“Regardless of where and when music is discovered, we believe it has the power to create some of the best family moments and memories,” said Jorge Rincon, VP of North America at Deezer. “We’re so excited to bring Deezer Family to the U.S. market so all families can build their own personal Flow while continuing to share their favorite hits with each other.”

Deezer Family Plan includes:

  • Premium+ Access – Up to six family members can enjoy over 43 million tracks, zero interruption, and offline listening at just $14.99 per month
  • Personalized, Individual Profiles – Each family member can jam out simultaneously whenever and wherever, with access to their own personal Flow, which predicts the music they want to hear based on their musical preferences
  • Family Mix – A bespoke mix that plays the combined music tastes of all family members
  • Deezer Kids – ‘Just for Kids’ includes the best audio content for little ones, from nursery rhymes all the way to the latest hits for tweens and teens
  • Multiple Devices – Each family member can use two devices per profile and up to three connected devices on the main account, for a total of 13 devices

Upgrade your current Deezer account to Deezer Family or sign up for a free trial of Deezer Premium+. To learn more, visit Deezer.com/offers/family

About Deezer
Deezer connects 12 million active users around the world to over 43 million tracks. Available in more than 180 countries worldwide, Deezer gives instant access to the most diverse global music streaming catalogue on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favorites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.

Making music happen since 2007, Deezer is a privately held company, headquartered in Paris with offices in London, Berlin, Miami and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com.
For the latest news on Deezer go to Deezer.com/company/press

SOURCE:
Deezer

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