Church’s Chicken® Rolls Out Delivery Nationwide
In a move designed to further strengthen its market presence and accessibility, Church’s Chicken® confirmed that it has successfully launched their Dealivery™ Program, to nearly 650 restaurants through a partnership with multiple third-party delivery providers. According to officials, the rollout has happened over the past several months with the bulk of the restaurants coming online this month with DoorDash™, Grubhub™, Postmates™, and Uber Eats™.
“Adding delivery has been a key objective for the entire Church’s® system this year,” said Hector Muñoz, Global Chief Marketing Officer and Executive Vice President for the brand. “It ties directly into our brand promise of giving guests an abundance of choice, flavor, and variety at a fair price, hence the Dealivery trademark… except now we are offering it whenever and wherever our guests want to enjoy it.”
Church’s Dealivery Program is currently activating across all restaurants within the service area of at least one third-party logistics option. Restaurants served by multiple providers will allow guests to choose their provider of choice. Select Church’s locations in Atlanta, Las Vegas, Miami, and Phoenix have menus appearing with Grubhub, Uber Eats, and others since late June. Numerous other markets have followed close behind with DoorDash and Postmates throughout the month of July. Hundreds of additional Church’s restaurants will have delivery fully online by the end of this month.
Both company-owned and franchised restaurants are participating, and many are signed on with more than one third-party partner to ensure accessibility to as many guests as possible and to allow guests to use the delivery service they prefer. In markets where the major players in the delivery service are unavailable, smaller, independent delivery providers are also being tested.
“Value has multiple meanings for our guests,” explains Pete Servold, Executive Vice President of U.S. Operations with Church’s. “For Church’s, that has always meant never placing limits on what our guests enjoy most – real food, made by real people, at a really great price. Adding real convenience to that equation just makes sense.”
The decision to partner with multiple providers was also driven with guest satisfaction in mind. “Because we make our chicken, biscuits, and other menu items in small batches throughout the day, guests get that ‘fresh-from-the-kitchen’ taste every time they visit. Having multiple delivery providers helps us avoid long waits on delivery due to too much demand on a single delivery service. It also makes it easy to scale up in response to demand for Church’s delivery or the growth of a single service in one location,” continued Servold.
The Church’s Dealivery Menu
Many of Church’s Chicken’s staple menu offerings will be available for delivery as each location comes online. Choices include Church’s fried chicken and Tender Strips®, both original or spicy varieties, Honey-Butter Biscuits™, all sides – corn on the cob, fried okra, baked macaroni and cheese, Cole Slaw, Jalapeno Bombers – desserts, fountain drinks, and iced tea. Order minimums and delivery fees (if applicable) vary according to city and provider.
About Church’s Chicken®
Founded in San Antonio, TX in 1952 by George W. Church, Church’s Chicken® is one of the largest quick service restaurant chicken chains in the world. Church’s® specializes in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, Tender Strips®, sandwiches, Honey-Butter Biscuits™ made from scratch and freshly baked, and classic, home-style sides all for a great value. Church’s® (along with its sister brand Texas Chicken® outside the Americas) has more than 1,500 locations in 23 countries and international territories and system-wide sales of more than $1 billion. For more information, visit http://www.churchs.com. Follow Church’s® on Facebook at http://www.facebook.com/churchschicken and Twitter at http://www.twitter.com/churchschicken.